Digital insight designed for
Private Equity
We add the digital dimension to PE. Through rigorous analysis of your target company’s digital presence, we unearth hidden problems and identify untapped growth potential.
How we help
using research-led quantitative and qualitative analysis.
- Pre- and post-deal due diligence for online sales and marketing
- Meticulous dissection of advertising, SEO, social media & online sales funnels
- Quick view digital marketing due diligence on deal targets
- Capability assessments of internal and agency marketing teams
- Ongoing monitoring, analysis, reporting and consultancy
What you get
Specialist digital knowledge, not bolt-on recommendations from a generalist consultant. That means straightforward digital marketing advice for your PE firm, based on our experience of analysing and advising mid-market companies.
Once engaged, we conduct in-depth analysis of online performance across different channels, for both your target portfolio company and its competitors. Followed by a straightforward explanation of what we found and what we recommend.
Measurable intelligence
It’s all about the data. We dig deep into the numbers to find pitfalls and profit opportunities. From this we build a high-impact report with a priority list of actionable and achievable recommendations. (Not a 100-point “to do” list that never gets put into practice.)
If you would like us to look at one of your target portfolio companies, or a company that is already in your portfolio, please click the button below to contact one of our experts:
Pre-deal
▸ In-depth assessment of online sales and marketing performance
▸ Competitive analysis and benchmarking
▸ Opportunity mapping, generating concrete ideas of how to develop the business
▸ Assessment of performance and potential of in-house and agency teams
▸ Overview of existing digital plans, including resources required
Post-deal
▸ Comprehensive post-deal digital marketing analysis
▸ Detailed digital roadmap, including key milestones
▸ Resourcing and recruitment advice
▸ Expertise and support in finding the right external partners
▸ Ongoing consultancy, reporting and support
3x sales leads increase & 75% drop in advertising cost
Following a majority stake investment from a mid-market PE firm in London, this growing software company required a complete overhaul…
Competitive intelligence analysis for a major PE firm
In a fast-moving and highly competitive market, this portfolio company and it’s PE partner were looking for a way to swiftly assess consumer sentiment…
Supporting London PE firm to a 4x return in 3.5 years
Following a majority stake investment from a leading London PE firm and high net worth, active angel investor, this fintech software company was looking…
