Digital insight designed for
Private Equity

We add the digital dimension to PE. Through rigorous analysis of your target company’s digital presence, we unearth hidden problems and identify untapped growth potential.

How we help – using research-led quantitative and qualitative analysis.

  • Pre- and post-deal due diligence for online sales and marketing
  • Meticulous dissection of advertising, SEO, social media & online sales funnels
  • Quick view digital marketing due diligence on deal targets
  • Capability assessments of internal and agency marketing teams
  • Ongoing monitoring, analysis, reporting and consultancy

What you get

Specialist digital knowledge, not bolt-on recommendations from a generalist consultant. That means straightforward digital marketing advice for your PE firm, based on our experience of analysing and advising mid-market companies.

Once engaged, we conduct in-depth analysis of online performance across different channels, for both your target portfolio company and its competitors. Followed by a straightforward explanation of what we found and what we recommend.

Measurable intelligence

It’s all about the data. We dig deep into the numbers to find pitfalls and profit opportunities. From this we build a high-impact report with a priority list of actionable and achievable recommendations. (Not a 100-point “to do” list that never gets put into practice.)

If you would like us to look at one of your target portfolio companies, or a company that is already in your portfolio, please click the button below to contact one of our experts:

Pre-deal 

In-depth assessment of online sales and marketing performance

Competitive analysis and benchmarking

Opportunity mapping, generating concrete ideas of how to develop the business

Assessment of performance and potential of in-house and agency teams

Overview of existing digital plans, including resources required

Post-deal

Comprehensive post-deal digital marketing analysis

Detailed digital roadmap, including key milestones

Resourcing and recruitment advice

Expertise and support in finding the right external partners

 Ongoing consultancy, reporting and support

Case Studies

3x sales leads increase & 75% drop in advertising cost

Following a majority stake investment from a mid-market PE firm in London, this growing software company required a complete overhaul…

Competitive intelligence analysis for a major PE firm

In a fast-moving and highly competitive market, this portfolio company and it’s PE partner were looking for a way to swiftly assess consumer sentiment…

Supporting London PE firm to a 4x return in 3.5 years

Following a majority stake investment from a leading London PE firm and high net worth, active angel investor, this fintech software company was looking…

Use digital sales and marketing to transform your portfolio companies.

Find out how we can help you drive new growth.

Digital insight designed for
Private Equity

We add the digital dimension to PE. Through rigorous analysis of your target company’s digital presence, we unearth hidden problems and identify untapped growth potential.

How we help

using research-led quantitative and qualitative analysis.

  • Pre- and post-deal due diligence for online sales and marketing
  • Meticulous dissection of advertising, SEO, social media & online sales funnels
  • Quick view digital marketing due diligence on deal targets
  • Capability assessments of internal and agency marketing teams
  • Ongoing monitoring, analysis, reporting and consultancy

What you get

Specialist digital knowledge, not bolt-on recommendations from a generalist consultant. That means straightforward digital marketing advice for your PE firm, based on our experience of analysing and advising mid-market companies.

Once engaged, we conduct in-depth analysis of online performance across different channels, for both your target portfolio company and its competitors. Followed by a straightforward explanation of what we found and what we recommend.

Measurable intelligence

It’s all about the data. We dig deep into the numbers to find pitfalls and profit opportunities. From this we build a high-impact report with a priority list of actionable and achievable recommendations. (Not a 100-point “to do” list that never gets put into practice.)

If you would like us to look at one of your target portfolio companies, or a company that is already in your portfolio, please click the button below to contact one of our experts:

Pre-deal 

In-depth assessment of online sales and marketing performance

Competitive analysis and benchmarking

Opportunity mapping, generating concrete ideas of how to develop the business

Assessment of performance and potential of in-house and agency teams

Overview of existing digital plans, including resources required

Post-deal

Comprehensive post-deal digital marketing analysis

Detailed digital roadmap, including key milestones

Resourcing and recruitment advice

Expertise and support in finding the right external partners

 Ongoing consultancy, reporting and support

Case Studies

3x sales leads increase & 75% drop in advertising cost

Following a majority stake investment from a mid-market PE firm in London, this growing software company required a complete overhaul…

Competitive intelligence analysis for a major PE firm

In a fast-moving and highly competitive market, this portfolio company and it’s PE partner were looking for a way to swiftly assess consumer sentiment…

Supporting London PE firm to a 4x return in 3.5 years

Following a majority stake investment from a leading London PE firm and high net worth, active angel investor, this fintech software company was looking…

Use digital sales and marketing to transform your portfolio companies.

Find out how we can help you drive new growth.

2 Portman Street
London W1H 6DU

Contact
03300 974493

Visit us on

© Copyright Excello Partners 2020